Customer Story: Leading Freight Solutions
Leading Freight Solutions (LFS) was founded in 2024 in Brampton, Ontario by Jason Peirson, Co-founder and Director of Customer Solutions. With more than 30 years of experience in transportation, customs, and logistics, Jason built LFS on a simple philosophy: freight solutions should adapt to the customer, not the other way around.
That belief shapes how LFS operates every day. The company develops customized solutions for each customer instead of forcing them into rigid models. Jason and the entire LFS team understand each business has unique needs, and LFS wanted to be an extension of their customers' businesses, prioritizing partnerships over transactional freight relationships. Customers are even included in long-term planning conversations, ensuring their growth is tied directly to LFS’s.
Specializing in cross-border shipping between Canada, the US, and Mexico, LFS provides services ranging from LTL to truckload, warehousing, and distribution. The company is asset-based, supported by a trusted carrier network, and anchored by a commitment to treating every customer relationship as a long-term partnership.
“Our goal is simple: to be a partner, not just another transportation provider. We collaborate closely with our customers and even include them in our long-term planning conversations. We want to earn a seat at their table because when they grow, we grow.”
— Jason Peirson, Co-founder, Leading Freight Solutions
The Challenge: Avoiding Legacy Systems
When launching LFS, Jason and his team evaluated more than ten TMS providers. Many were built on decades-old technology that forced carriers to fit into rigid workflows, rather than allowing customization. For a startup aiming to design flexible solutions around its customers, that approach was a non-starter.
LFS needed a modern platform that would keep pace with their business and their customers, not hold them back.
Why Leading Freight Solutions Chose TMS.ai
TMS.ai stood out in four key ways:
Modern technology: A platform built today, not a 30-year-old system rebranded for now.
Customer connectivity: Strong API capabilities and a customer portal for self-service tracking.
Proven expertise: A team with deep backgrounds in both freight and technology, giving Jason confidence that TMS.ai understood the industry.
Easy to implement: An intuitive interface with a rapid learning curve.
“The interface was intuitive, and the learning curve was fast. We were up and running quickly without losing focus on the business.”
— Jason Peirson, Co-founder, Leading Freight Solutions
Results with TMS.ai
Since implementing TMS.ai, LFS has modernized its operations in ways that directly strengthen its customer relationships.
Real-time visibility: Through the customer portal, shippers can log in directly to track their freight, giving them the transparency they expect from a true partner.
Automated updates: TMS.ai’s Zapier integration sends shipment notifications automatically, eliminating “where’s my shipment” calls. “Every customer loves these automatic updates,” Jason said.
Data and reporting: Strong analytics and reporting tools prepare the team for quarterly business reviews, ensuring LFS can bring valuable insights to customers and plan together for growth.
AI capabilities: With early access to Rosie AI, LFS uses AI for searches and order creation, creating more time to focus on solving customer challenges.
“Change isn’t as scary or costly as you think-the return on investment was well worthwhile. After providing our customers with access to TMS.ai, almost every customer has said “thank you– this level of visibility is wonderful.”
— Jason Peirson, Co-founder, Leading Freight Solutions
Everyday Impact
Automation and visibility have been transformative for LFS’s customer-first model. Instead of answering repetitive status calls, the team now delivers proactive updates that keep customers informed and confident. The customer portal gives clients self-service access, while reporting tools allow Jason’s team to show up to business reviews with actionable insights.
Jason credits the partnership with Rose Rocket for helping LFS operate like an extension of its customers’ businesses.
“Rose Rocket gave us modern technology, strong connectivity, and a partner who understands both freight and software. For a startup like ours, that has made all the difference.”
— Jason Peirson, Co-founder, Leading Freight Solutions
Looking Ahead
LFS is focused on scaling its capabilities while staying true to its customer-first philosophy. In 2026, the company plans to expand EDI and API connections with both carriers and customers, migrate its sister company Road Train Express onto TMS.ai, and enhance quarterly business reviews with automated reporting and data extraction.
Jason sees TMS.ai as a partner for the long term.
“Rose Rocket continues to invest in the product, and that gives us confidence we can keep evolving with our customers. It is not just about where we are today, but where we can go together.”
— Jason Peirson, Co-founder, Leading Freight Solutions