TMS.ai is for Builders
For as long as trucks have moved freight, this industry has been powered by builders.
Not just people who run trucks or manage freight, but people who build a life, a business, and a path forward. Builders are people who saw opportunity in a green-field industry and had the grit, the imagination, and the courage to shape something from nothing.
Trucking as an industry was created by bold dreamers. Over the past decade of working deeply with the most forward-thinking trucking and logistics companies in North America, we've come to believe one thing with absolute clarity: to make it in trucking, you cannot lose the builder energy.
And neither can we.
At TMS.ai that has always been our DNA. The desire to create, to reinvent, and to build a legacy from nothing. Now more than ever before, we're choosing to stand for something explicitly: TMS.ai is for the builders.
We believe the world needs more of them, and trucking needs them most of all.
What It Means to Be a Builder in Trucking
A builder is not defined by a job title, they’re defined by a mindset.
In trucking, a builder is the kind of person who looks at the way things are done and immediately imagines how they could be. They see a customer experience that feels clunky and envision one that’s seamless. They notice a workflow slowing their team down and picture a version that moves twice as fast. That spark, the instinct to reimagine before accepting status quo, is where building begins.
Builders are the people who reinvent workflows and rethink how their business should run, because they know their operation is unique. They’re the ones who customize processes so their teams can perform better, who adapt to customers before customers ever have to adapt to them. They experiment, iterate, and tinker because the status quo isn’t competitive, and they pursue ideas bold enough to move the business forward.
Builders are the CIOs architecting tomorrow’s tech stack. They’re the operators who refuse to be boxed in by rigid systems. They’re the founders who start with one truck and envision something lasting, then take the steps to build it.
The builder mindset is the difference between companies that grow and companies that stall.
Why Trucking Needs Builders Now More Than Ever
Somewhere along the way, the trucking industry became commoditized. The creativity, the scrappiness, the frontier feels quieted.
Software vendors standardized the industry into rigid workflows. Processes became fixed, not forged, and innovation became something that happened to carriers and brokers, not from them.
But today's environment, volatility, complexity, competition, demands the opposite. Trucking needs people who can build new ways of quoting, new customer experiences, new internal systems, new automation loops, new operational models, new integrations, new competitive advantages.
The world doesn't move forward unless builders build something special.
This Is Why We Built TMS.ai
For ten years, we have worked with the most innovative trucking companies – the ones who changed faster, experimented harder, and pushed us further.
Through this history, we saw a pattern. These companies weren't thriving because they had the most drivers, or trucks, or freight. They were thriving because they had builders inside their business, who out-thought, out-competed, and out-smarted their competition.
These people were designing custom workflows, creating their own rules, stitching together systems, to get the job done. They built internal tools because no platform could match their needs, and they pushed software to serve their business, not the other way around.
So we built a platform that finally meets them where they are.
TMS.ai takes everything that makes a TMS foundational and layers on embedded, contextual AI plus the tools to customize, extend, and build on top. Not a black box. Not a one-size-fits-all workflow. Not a platform that locks you in.
This is a system for people who pushes systems. A foundation for people who build value, not just manage operations. A platform built for builders, because builders shape the future of this industry.
What Builders Get with TMS.ai
The Foundation You Need
TMS.ai gives you the core TMS capabilities carriers and brokers depend on: order entry, dispatch, tracking, invoicing, driver management, etc. The table stakes work out of the box, so you can focus on building what makes you different.
The Tools to Build Your Advantage
Builders need more than features. They need flexibility. TMS.ai provides:
No-code customization for workflows that match your operation, not some vendor's assumption about how trucking works.
Custom fields and documents that capture the data your business needs, not just what a template allows.
Automations and rules you can configure without waiting for a development team or paying for professional services.
APIs and SDKs that let you extend the platform when no-code isn't enough.
The AI That Works for You
Builders don't want AI that makes decisions for them. They want AI that amplifies their ability to execute. TMS.ai delivers:
TED, an inbox assistant that reads your emails, extracts order data, and turns communication into structured records inside the TMS without manual entry.
Rosie, an order assistant that works inside each order, suggesting next steps, filling in missing details, and surfacing insights you would have found eventually, but faster.
The AI lives inside your workflows, not bolted on top. It understands your context because it has access to your full operational picture: orders, lanes, customers, carriers, contracts, history. That's what makes it useful instead of theoretical.
Why This Matters Beyond Software
The builder mindset isn't just about technology, it's about agency. For too long, trucking companies have been told to adapt to software instead of software adapting to them. Buy a system, conform to its workflows, accept its limitations, and hope it's good enough. That's not building, that's settling.
Builders refuse to settle. They see software as raw material, not a finished product. They see platforms as foundations, not ceilings. They see constraints as temporary, not permanent. TMS.ai was built for this mindset, not because we think everyone should become a software developer, but because we believe every trucking company should have the autonomy to shape their operations the way that makes sense for them.
When you give builders the right tools, they don't just optimize, they invent. They create competitive advantages. They build businesses that last.
The World Needs More Builders
The challenges facing trucking aren't going away. Capacity swings, margin pressures, customer expectations, driver shortages, regulatory complexity, and technology fragmentation – are all just one lived day of someone in trucking and logistics. These problems don't get solved by companies that manage the status quo. They get solved by companies that build new approaches.
Every major innovation in trucking came from someone who refused to accept how things were. Who saw a better way and built it, and who took a risk on something unproven because the proven path wasn't good enough. That's the energy this industry was founded on. And it's the energy the industry needs to rediscover.
A Call to the Builders
If you are someone who sees possibility where others see limitation, you're a builder.
If you've ever customized a workflow because your business is unique, you're a builder.
If you've ever thought, "There has to be a better way, and if no one will make it, I will," you're a builder.
The future of trucking belongs to you.
And TMS.ai is built for you. Not to replace what you do, but to give you the foundation and the flexibility to do it faster, smarter, and without the constraints that have held the industry back.
We're not here to tell you how to run your business. We're here to give you the tools to run it the way you see fit. To build the workflows, the automations, the competitive advantages that make your operation yours.
Because the world doesn't move forward unless builders build something.